How to: Using SEO to Grow Your Business

Website Search Engine Optimization is the most important factor that will determine your businesses success on the Internet. In order to produce revenue and get new customers and leads, you have to have a steady stream of visitors to your site. But, in order to do that, you need to be able to be found readily and highly in the search engines like Google, Yahoo, etc. Mindfu SEO techniques will enable you to achieve these results.

When people think of SEO submission the first thing that usually comes to mind is the use of keywords. Keywords play an important role in your ability to show up in a search engine results page. The first step to website SEO is therefore to research the exacat keywords and key phrases that match your business, product, industry and customers. There are many tools that will allow you to do this, and by utilizing them, you will end up with a clear picture of which words are most popular and which are the hardest to compete for when using advertising. This knowledge will determine which keywords and phrases you need to include on your site.

Keywords need to be used properly and sparingly. The days of dumb search engines are over, and they are difficult to fool today. If a keyword is used too few or too many times in a page it can produce negative results. Using a keyword too sporadically won’t significantly align yourself with that topic or phrase. Using a keyword too heavily will label your site as a SPAM site and will result in you getting penalized by both the search engines and visitors. You need to find a happy medium of keyword inclusion. A keyword density of 2-4% is usually appropriate and will help produce results.

Website Search Engine Optimization includes a lot more than keywords however. One of the most important factors that determines your rank in the search engines is the amount and quality of incoming links to your site. An incoming link is any time that another website has a clickable link leading to one of your web pages. Each link that leads to your site is like a friend vouching for you to the search engines. The higher the reputation the friend has, the more valuable that referral will be.

Finding a steady stream of high quality incoming links can be tough work, but it will ultimately pay you back. People often use article marketing to accomplish this. They create and distribute short articles to various online directories. The bottom of the articles will include a short author’s bio, which includes a link back to your site. This can provide incoming links to help your search engine ranking, it will provide direct traffic from people who click those links and it will help to establish your website’s credibility and authority within your niche as well.

The world of website SEO is constantly changing and growing and is always becoming more competitive. The tips here are only a start that you can hopefully use to help get you and your online business off the ground running. Website Search Engine Optimization is a constant battle, and you will need to continue improving and tweaking your strategy to see the best results. If you start your work by following some of these ideas and principles, your website’s search ranking and hopefully your business should be able to grow quickly.

Mindfu provides Search Engine Optimation services as well as sitemap creating and registration. If you are interested in this service, contact us at info@mindfu.com and we can have you set up and running in no time.