Mindfu

The most important factor to make or break any online business is the amount of the web traffic that they are getting. Online business owners put everything into attracting as many online customers as they can invite. The more new customers visiting their web site, the more revenue their business could possibly bring in. Though getting new customers is also important, there are still other factors that online business owners seem to forget.

Online Success Obstacle No.1 – The “I am God Syndrome”

God is the only one who is omnipotent (can do everything), omniscient (knows everything) and omnipresent (is everywhere at all times). Knowing this, still many business owners fall into the misconception of believing that they can play “God”. Many business people try to run their business all by themselves; answer the phone, make a sale, run a sales meeting, welcome customers and audit company’s accounts all at the same time. But since you are not God, you most likely will fail in doing everything all at once. Your concentration will be divided and so you can’t give your best if you’re doing everything simultaneously on your own. You would not want to risk your website’s success like that.

The best thing to do is to just stick to doing one or some of the things that you know and can focus on, and leave the rest to the experts. Hire people that are more knowledgeable in areas that you lack expertise like probably web design, website marketing, graphic design and business consultancy. This way you’d be like the captain of a smoothly sailing ship.

Online Success Obstacle No.2 – ‘Build It And They Will Come’

In the early 1990’s, where going online was still all new and just by owning a cool web address or domain name still meant you’d easily be getting all the money and earnings that you wish, they said “Build it and they will come”. For then, it might have worked, but for now, this little word of promotion is not the case anymore.

Many were persuaded by these “Build it and they will come” idea that all these eager entrepreneurs started making their own websites without even understanding from where and how will the profits start pouring in. Because of that, there might as well be more online businesses than there are customers ready to patronize. In putting up a website for your business, you’d be paying for the graphic design, content, domain names, hosting, web design and testing. You need to know how you can gain all of the money that you’ve just invested.

After your web site goes live, you don’t just sit around and wait for your customers to just magically find your online business; you need to market it. Just like how you do it when your business started, you should go through all the publicity measures— advertising, fliers, yellow pages, referrals, networking, cold calls, direct marketing, mail shots, radio slots, events, conventions, product launches, press coverage, etc., if possible. If you don’t promote your web site, they’ll probably be saying the new age’s new statement that goes “Build it and they will say ‘I can’t find it!’”

Online Success Obstacle No.2 – You Have the Wrong Web Promotion Company

You invested money in making your website. You hired experts to create your website content and now you are investing on advertizing it. You need to find the best online marketers to make sure that you’ve put your money in the best place. Listening to word of mouth recommendations might be a nice place to start, but here are guidelines to ask yourself in hiring the best web site marketing company to help you.

• They offer guaranteed results
• They proudly display testimonials of highly-pleased clients on their website.
• Their own web profile is very easy to find in the internet
• They present comprehensive researches that describe how they help other businesses’ success
• They have a venerable performance record in the web marketing field and offer services to several clientele

You may have made the wrong decision at first, but there is always a chance to make things right. Now that you have this information in your hands, if you follow these tips, you will be right on track on your way to online business success.