Mindfu

The key to the door of great online publicity is excellent website marketing. But before you hurry up and get the word out about your website, it is very practical that you check your website first and make sure you did everything right in building it. You wouldn’t want your customers to search for your business online only to find a mess that was supposed to be your online business; not a very good way to get famous.

Here are three simple ways on how you can improve your website:

1. Bookmarks are not only for bookworms

As most bookworms would know, a bookmark is like a life saver. An urgent matter might come up and take your attention away from your book, if you have a bookmark handy, you can instantly mark the page that you are on and get back to it when you again have the time. A good thing you can also have it on your website. A bookmarking tool is a link or a logo that will be very handy to you and your online guests. You can put it on your home page, or you may put one on every specific page of your site so your visitors can easily click on it when they want to keep your website in their bookmarks or favorites.  Your web site users need not go back to searching your website from all over the net the next time he wishes to view it.

1. Guide your “treasure hunters” by making a site map

For some websites, the visitors won’t even go beyond the home page if they do not find the website worthwhile and interesting. But if you are fortunate, your web user might like to browse through your site in search for something they need that you might offer. Especially if you have a large website, you do not want your visitor to get lost in it; this is where a site map will come in.

A site map is an important web site tool that bears an outline of all the information that your web site contains. The site map should be accessible from all pages of your web site and should bear links that lead directly to the corresponding location or information that your web site contains. Most web users are not so patient, and this tool will help you not lose their interest, keep them from getting frustrated and save their time.

1. Have an email form ready

If your web users and visitors became interested in your website they’d probably want to contact you and ask a few questions regarding what they just saw from your page. You want your customers to communicate with you easily so you do not want them to have to write emails whenever they need more information from you, the website owner. It is not enough that you put your email address on the website. Putting an email form is more practical.

An email form is a very easy way that your customers can get in touch with you. An email form will contain certain info-required fields like name and email address, and a few more fields where you can ask other information—a very easy way to know more about your visitors. When a visitor fills-up and submits one email form, an email will automatically be generated to your own email account and depending on your availability; you’d be able to respond to any of their concerns and inquiries. Putting up an email form also helps to build up your email list that will help you in disseminating new updates and new products and services to your valued customers. It’s like hitting multiple birds with one stone.